THE COMPANY

Founder and President, Keith T. Traynor, brings 15 years worth of investment experience to the company. As a graduate of Penn State University, Keith has worked for Merrill Lynch as well as Wachovia Securities. Keith has earned the highly respected CFP® certification, as well as completion of the Wharton School’s “Financial Consultants Program.”

Over the last fifteen years, he has developed and maintained the highest level of expertise in portfolio management, financial and retirement planning, and wealth preservation. Keith’s experience with the development of initial public offerings has allowed him to develop extensive hands-on expertise with restricted stock, executive compensation and concentrated stock strategies. While his clients primarily consist of high net worth individuals, he also has vast experience working with institutions, 401(k) and pension plans, non-profits, endowments and foundations.

The Company investment philosophy is to deliver long term growth while managing risk, with a primary approach of delivering the highest quality investment products and services. Your investment goals must be clearly defined. Adherence to a strict investment discipline that is personally designed for each investor is the central focus of our commitment to meeting your financial needs. Our ability to manage risks will help to ensure consistent and predictable performance, while we promise to provide expert research, personalized service, and comprehensive wealth management solutions.

First and foremost, our loyalty is to our clients, setting our firm apart from many of the larger brokerage houses. Vast experience within portfolio and wealth management, combined with superior trading and technological support of our selected clearing firm, will give each and every client all of the resources that are currently available in the market.

We strive for excellence in every aspect of our business and are committed to delivering superior investment results, while providing the highest level of service and support to all clients. Our firm is committed to building long-term relationships with our clients through personalized service, reliable and continuous communication, and outstanding results based upon client expectations. We can provide unlimited resources to meet the extraordinary needs of our valued clients, and will continue to hold integrity and trust as our core principles.